Digital Marketing Agency, Webspresso, Shares Four Ways To Boost Your Open Rate With Your Email Marketing Campaigns

Johannesburg, April 13, 2018 –To help companies exceed the average Email Marketing Campaigns, open rate, digital marketing agency, Webspresso, shares top tips. The average Email Marketing Campaigns open rate for email marketing campaigns across all industries is 32%, and businesses within the arts and entertainment, construction, human resources, legal, and real estate industries have the highest open rates. If you’re at or below the national average, or you’re not in a top performing industry, there are ways to increase your Email Marketing Campaigns, open rate.

To increase your Email Marketing Campaigns, open rate, try implementing the following changes:

1. Improve your subject line.

Your subject line is your first impression, and first impressions count. To create a subject line that prompts recipients to open your emails, be urgent, useful, unique, and ultra-specific. If it’s not possible to write a subject line with all these elements, try to use at least two of them. For example, the headline “three ways to get referrals from clients within 12 hours” is specific, and it creates a sense of urgency.

2. Write directly to one person.

If possible, include the name of your recipient in the subject line. If that’s not possible, greet them by their first name in the body of the email. Then, make sure the content of the email speaks directly to them. Segmenting your email marketing and tailoring content to small groups of people based on shared traits makes this task easier.

3. Select a face for your company emails.

Great newsletters do this well—they select someone to be the face of the company newsletter and the newsletter is written from their perspective. This concept is easily adapted to all email marketing. As readers get used to hearing from a likeable expert, they’ll begin to look for their emails, and your open rate will increase.

4. Don’t compete needlessly.

Send your emails at the right time of day. This is when your target audience will be looking at their email with free time on their hands. Avoid sending emails early in the morning or late at night because they will wind up in a pile of emails, many of which will be spam, and recipients may miss your emails, or even accidently delete them as they clean out the junk emails they received overnight.


Webspresso Digital Marketing Company is a full-service online digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The Webspresso team understands the importance of business principles just as well as the nuances of the latest digital technologies. Webspresso offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom tweaked for both B2B and B2C businesses.

Media Contact: Rollands, Webspresso, TEL: 011 465 1600,

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Webspresso – Digital Marketing Tips For Retailers

While there’s definitely some friction between brick and mortar retailers and eCommerce websites, you can’t let your fear towards online retailers impact your ability to reach your customers. Whether you like it or not, brick and mortar stores need to be investing in online Digital Marketing. Here are some Online Digital Marketing Tips to Elevate Your Retail Store.
While, physical marketing is still effective. Billboards, print advertisements, and local sponsorship’s still play an integral role in getting customers in the door. However, nothing compares to the influence of online digital marketing. According to various online sources, 67 percent of the buyer’s journey is now completed digitally, while 72 percent of shoppers turn to Google during the research stage. In other words, you’ll be hard pressed to find a customer who isn’t going online prior to purchase.

Here are some methods you can use to reach these customers with greater efficiency:

1. Create Value With Your Social Profiles

Social media profiles aren’t enough. If you want to get good value from these networks, you have to prioritize your engagement strategies. One cool thing you can do with Facebook is set up “Place Tips.”

“Facebook’s Place Tips will display to users who have them enabled once they’re in your store,” “You can create a custom greeting, welcoming users and potentially alerting them to special events,products or services. Place tips can show users and other customers’ favorite items, or User Generated Content from their friends.”

You could also setup qr-codes for Scanning a coupon’s code for claiming discounts.

2. Get Your Website to shine on the web – Webspresso can help with this…

Did you know that as much as two-thirds of the shoppers in your store are using their smartphones to check for cheaper prices online or they are comparing your price against the competition?When you look at the millennial demographic, you can bet this rate is even higher.

You can’t do anything to stop shoppers from using their phones to compare prices from other shop’s, but you can do your best to provide as much value as possible on your website. The more information and features you build into your website, the more likely it is that you’ll have some influence over this process.

 3. Send In-Store Coupons Via Email

With all of the comparison shopping out there, coupons are guaranteed to get at least some attention. One way to bridge the gap between online and offline is by sending out in-store coupons via email.

If you’re looking for ways to build your email list so that you have more options on the online digital marketing front, consider signing people up when they’re at the Point-Of-Sale. This high-touch interaction increases your chances of being able to collect valuable information.

4. Invest in Local SEO

For physical retailers, local SEO is an important part of the online digital marketing equation. It allows you to narrow your focus in what can otherwise be a very broad pursuit. Since local SEO best practices are always changing, it’s important to stay up to date and constantly readjust according to the latest updates. in 2018 as in any year prior this is no exception.

Modernize With Online Marketing

You shouldn’t view the internet as the enemy. While e commerce stores might be eating away some of your profits, these businesses aren’t to blame. They’re doing exactly what you’re doing: trying to meet customers where they are and satisfy market pain points.

Customers have shown that they spend a large percentage of their time online now. You must respect this and develop an online marketing strategy that’s prepared for the modern marketplace. The brick and mortar business model still has tons of life and potential left, but the retailers who refuse to invest in online digital marketing in 2018 will continue to feel the strain that comes from a lack of engagement with customers. Don’t fall into this category.

Contact Webspresso for 2018 Online Digital Marketing

Why not contact us or give us a call on TEL: 011 465 1600 and let’s see together how we can get you noticed by your target market.

Web Design — Webspresso

Finding a web design agency that fits your business needs can be a daunting task. A website is a big investment for any business. Hence, making the right decision while looking for the web designer is important.

Webspresso is a web design company offering website designing services for over 15 years now. The team at Webspresso have many years of experience in all spheres of web design services to South African customers as well as international customers.

Here are some reasons to hire Webspresso for your web design requirements

Save your time:

Hiring Webspresso creating your business website will help you save time. In fact, Web design can be very time consuming.

To make a unique website

There are many websites on the Internet today. Hence, it’s really vital to keep ahead of the crowd.

The team of experts at Webspresso develop a website that is unique to your business. Moreover, the website design must be clear and easy to navigate, load fast and work well in all browsers.

Communicating your message:

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People don’t do what you expect, they do what you inspect. Higher consumer expectations and increased competition make customer service ‘the difference that makes the difference.” In virtually all Service Industry sectors, businesses are focusing more energy on Online Mystery Shopper Campaign or bricks and mortar Mystery Shopping to keep an eye on the delivery and quality of customer service.

Online Mystery Shopper Campaign – Webspresso Online Advertising Agency | Business-Growth Focused Firm‎

So what is Mystery Shopping? Mystery Shopping is the practice of using trained Shoppers to anonymously evaluate customer service, day to day operations, employee integrity, merchandising, and service quality. Mystery shopping can include both mystery visits and mystery telephone calls. In short, Mystery Shopping is a simple, cost effective tool that will help you improve customer service, measure staff performance and leave your competition in the dust.

Mystery Shopping is a simple tool that allows you to see your, products, services and staff through your customer’s eyes. This includes how they are welcomed when they enter the Salon, the quality of your displays, the friendliness of the staff and the overall customer experience they go through when making a purchase. Mystery Shoppers posing as normal customers perform specific tasks such as booking a treatment, purchasing a product or even just asking questions. These customers then provide detailed reports or feedback about their experiences to the Owner and Manager. Mystery shopping is simply an innovative, inexpensive form of market research that any Nail Tech or Therapist, can use to evaluate the overall level of customer satisfaction during a shopping experience. It also gives you vital information which can help discover unseen strengths or weaknesses. You can then use this information to make key changes to improve your business or online business and knock your customers socks off!

The Mystery Shopper tool includes a complete tutorial that covers;

a. The benefits of Mystery Shopping

b. How a mystery shopping campaign works

c. How to select the correct Mystery Shoppers

d. Educating the Mystery Shoppers

e. Business Intelligence – debriefing the Mystery Shoppers

f. Making the most of your newfound knowledge

Plus the download includes a complete, detailed yet easy to use Mystery Shopper checklist that your Shoppers can complete after they have phoned or visited your Salon. It is a complete off the shelf system that’s quick, easy and inexpensive to implement!

To find out more about the tool please contact us on or give us a call on TEL: 011 465 1600


What do you think of this post? We would love to hear your thought’s, ideas and comments.

read the original Online Mystery Shopper Campaign article here 

Digital Marketing

As part of any Digital Marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it.

What is Search Engine Optimization?

SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex and involves a much broader scope of considerations.
Nowadays SEO is a full-time job for small businesses and many are turning to Webspresso | for support.

How to Create an SEO strategy

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