Boost Website Traffic
Web Design Companies Johannesburg
We all know we have to Boost Website Traffic but here’s a little story that might help you understand better
The title of this blog post is Boost Website Traffic but read on to see what happened to me last week.
Last week I arrived at a customer’s business a few minutes early, so I sat in the reception waiting to see the Salon Owner. I sat there amazed, and once again I realized how clueless people are when it comes to marketing their products and services.
Here’s why – while I was waiting, I sat watching a Nail Technician deal with a walk in customer who was visiting the Salon for the very first time.
When she was finished, the Nail Technician thanked the client, took her money and as the client opened the door to leave she said, “I hope you come back soon!”
I hope you come back – that’s it? You can’t build your business on hope alone.
She didn’t ask for the client for her mobile number.
She didn’t ask the client for her email address.
She didn’t recommend a retail product.
She didn’t even offer the new client any kind loyalty incentive.
She just let repeat business walk out the door.
So when I finally sat down with the Salon Owner, I had to ask her some critical questions about her Salon Marketing. It turns out that they regularly have customers walking into the Salon, but they have never used walk in’s to build a bigger, better customer database.
Their business is just like most other Salons. Their clientele is made up of a lot of regulars, but they also have a lot of walk in’s – most of which are once off customers who never return. Now let me ask you the same question I asked the Salon Owner, “Wouldn’t it make a huge difference to your business if you converted more of those one-off customers into regular consistent repeat business?”
When you have an impressive online presence and your digital marketing and website is attractive with compelling content, it makes all the difference, like the example above you need clients finding you on the first page of google as well as returning to see your products and or services, so you can build trust and a good online presence or rapport with them, This will then lead them to filling out an online form where you can then take decisive action and contact the new client and convert them into an existing one.
Read on for the answer and the link to the original article
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