Webspresso – Digital Marketing Tips For Retailers
While there’s definitely some friction between brick and mortar retailers and eCommerce websites, you can’t let your fear towards online retailers impact your ability to reach your customers. Whether you like it or not, brick and mortar stores need to be investing in online Digital Marketing. Here are some Online Digital Marketing Tips to Elevate Your Retail Store.
While, physical marketing is still effective. Billboards, print advertisements, and local sponsorship’s still play an integral role in getting customers in the door. However, nothing compares to the influence of online digital marketing. According to various online sources, 67 percent of the buyer’s journey is now completed digitally, while 72 percent of shoppers turn to Google during the research stage. In other words, you’ll be hard pressed to find a customer who isn’t going online prior to purchase.
Here are some methods you can use to reach these customers with greater efficiency:
1. Create Value With Your Social Profiles
Social media profiles aren’t enough. If you want to get good value from these networks, you have to prioritize your engagement strategies. One cool thing you can do with Facebook is set up “Place Tips.”
“Facebook’s Place Tips will display to users who have them enabled once they’re in your store,” “You can create a custom greeting, welcoming users and potentially alerting them to special events,products or services. Place tips can show users and other customers’ favorite items, or User Generated Content from their friends.”
You could also setup qr-codes for Scanning a coupon’s code for claiming discounts.
2. Get Your Website to shine on the web – Webspresso can help with this…
Did you know that as much as two-thirds of the shoppers in your store are using their smartphones to check for cheaper prices online or they are comparing your price against the competition?When you look at the millennial demographic, you can bet this rate is even higher.
You can’t do anything to stop shoppers from using their phones to compare prices from other shop’s, but you can do your best to provide as much value as possible on your website. The more information and features you build into your website, the more likely it is that you’ll have some influence over this process.
3. Send In-Store Coupons Via Email
With all of the comparison shopping out there, coupons are guaranteed to get at least some attention. One way to bridge the gap between online and offline is by sending out in-store coupons via email.
If you’re looking for ways to build your email list so that you have more options on the online digital marketing front, consider signing people up when they’re at the Point-Of-Sale. This high-touch interaction increases your chances of being able to collect valuable information.
4. Invest in Local SEO
For physical retailers, local SEO is an important part of the online digital marketing equation. It allows you to narrow your focus in what can otherwise be a very broad pursuit. Since local SEO best practices are always changing, it’s important to stay up to date and constantly readjust according to the latest updates. in 2018 as in any year prior this is no exception.
Modernize With Online Marketing
You shouldn’t view the internet as the enemy. While e commerce stores might be eating away some of your profits, these businesses aren’t to blame. They’re doing exactly what you’re doing: trying to meet customers where they are and satisfy market pain points.
Customers have shown that they spend a large percentage of their time online now. You must respect this and develop an online marketing strategy that’s prepared for the modern marketplace. The brick and mortar business model still has tons of life and potential left, but the retailers who refuse to invest in online digital marketing in 2018 will continue to feel the strain that comes from a lack of engagement with customers. Don’t fall into this category.